Search Engine Optimisation

We know that having a great website is only the first step to success online. You need to get visitors, visitors who will be engaged by what you have to offer and want to do business with you.  Most of your visitors are going to land on your site through one of the major search engines.  By increasing your position in the search engine results your number of visitors automatically rises.  That's where Search Engine Optimisation (SEO) comes in.

Initially Web Expert submit your website to all of the search engines including the lesser known search engines.  Then we work on improving ranking.

There are many factors affecting the ranking of your site by the search engines, including:

• Having a properly structured website.  A website needs to be properly structured for search engines to reach the information and to index it in such a way that the visitor can find it among the millions of other pages on the web.
• Relevant Keywords.  Chosing the most appropriate keywords for each page on your site will also greatly increase the possibility that people using search engines will find the content that they're looking for.
• Number and quality of links from other websites to yours. Getting quality links from other relevant websites is one of the most effective ways of optimisation (and good for generally exposing your business too).  Examples of sites to link from include business directory listings, trade and networking associations, business partners websites, discussion forums.
• Content, both the quantity of the content and how frequently new content is added. The more pages and information you have the easier it is for the search engines to index and list your website at an acceptable position on their pages.  Also if your content is updated regularly this will reflect well compared to having a website where the content is static.
• Site speed. The search engines now consider the load speed of your website as an important factor. Host your site on a high speed, reliable server close to your target customers.
• Number of visitors. The more visitors going to your site from the search engine results the more highly your site is rated in the popularity stakes causing it to rise even higher in ranking. Another reason to keep your visitors coming back for more.
  
• Social media participation. The search engines now rank websites on their related social network participation, so get your business on Facebook, Twitter, Linkedin, etc. and engage with your existing and potential customers.

Web Expert will also look at your highest ranked competitors to see what we can learn from what they're doing and improve upon it.

The search engines are constantly changing the criteria they use to rank websites. Getting your site up the search engine results is an ongoing process and you won't reach the number one spot overnight. This takes time, skill, and dedication on all fronts. Unlike most web design agencies Web Expert will continue to support you on this long after your site is up and running.